Before I begin, first lets cover the basics, SEO (search engine optimization) is the process of optimizing a website so it ranks higher in the search engines. There are two main factors the search engines look at when considering where you'll be place for a give search term. These two factors are "on page" and "off page" factors. On page meaning those things on your website and off page meaning those things that are not on your website but influence your search ranking.
Links are a big part of search engine ranking today due to more emphasis being placed on them by search engines. Search engines are placing more emphasis on them because they're an effective way for the search engine to get an idea of how popular a website it.
It's also good to differentiate here we are talking about links from website A to website B not about links on your website that are linking directly to your own pages.
So now you know why links are an important part of how your site ranking in search engines, how does one acquire links?
Pittsburgh SEO - Why Links Matter
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